Talent Solutions, part of Manpower Group, for an important pharmaceutical client based in Florence, is currently recruiting for a
Product Manager (PM) – Aesthetics
to spearhead the management and development of our esteemed Brands.
He/She will be responsible for developing and executing product strategy, pricing and positioning, gathering customers requirements and market trends.
He/She will at all times be acting with the highest standards of integrity, in adherence to the code of conduct of the Group and in compliance with local and international laws and regulations.
MAIN ACTIVITIES AND RESPONSIBILITIES
Drive the strategic development of marketing Brand Plan and a comprehensive 5-year plan for sustainable growth.
Management of the products portfolio according to the brand strategy and investments
Conduct in-depth analysis of trends, competition, and pioneer the identification of novel consumer insights.
Implementation at 360 of launches: communication, activities and follow-up of sales
Creation and management of communication campaigns.
Develop and manage relationships with Scientific Societies and KOLs
Develop promotional materials in line with country marketing strategy
Analysis of the performances of the brand and of the competitors
Ensure in country promotional budgets deliver commercial impact
Work in synergy with the other company functions involved in brand development: Education, Medical Affairs, Training, Supply and Finance.
JOB REQUIREMENTS
2/3 years of experience in roles such as healthcare management or pharmaceutical marketing.
Proven success with a track record in marketing roles within the biotech/pharmaceutical industry
Sales track record of success within biotech/pharmaceutical or any other industry is a preferred
Aesthetics medicine experience is preferred
Ability to work with different stakeholders (Health Care Professionals, Key Opinion Leaders, Area Managers, Agencies)
Forecast activities & Basic financial principles understanding
Entrepreneurial mindset & results orientation
English language proficiency verbally and in writing (Common European Framework: B2)
Work location: Florence
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